Naira endorsement deal with alcoholic drink Ciroc Ultra Premium vodka
and will become the first Nigerian ambassador for the alcoholic
beverage.
Olamide's management has yet to respond to our queries but inside
sources tell us that the deal has been signed and sealed already. 'The
money had to be sent in three parts, that's how huge it is', an
insider tells us.
Ciroc, produced and distributed by Diageo is looking at promoting
their brand in West Africa after launching in 2011.
By signing Olamide as ambassador, Ciroc is adopting the similar
marketing model practised in the US; the likes of French Montana, Rick
Ross, DJ Khaled, Ray Jay, Funkmaster Flex are all ambassadors for the
drink.
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