Bayern conquered Europe and have now knocked Man United off their perch as the world's most valuable football brand

Not only did Bayern Munich sweep aside all-comers on the pitch last season but they also took Manchester United's title as the world's most valuable brand. The Germans were ranked top of the latest BrandFinance Football 50 list after a nine per cent rise in value from 2012, moving from second to first, after winning the Bundesliga and the Champions League. Beaten, yet fashionable, European Cup finalists Borussia Dortmund also rose one place to 10th, with the Bundesliga's soaring reputation clear - Schalke are 11th with Hamburg in 15th. Scroll down for video Rank Club Brand value ($) % change Brand rating 1 Bayern Munich 860m 9 AAA 2 Man United 837m -2 AAA+ 3 Real Madrid 621m 4 AAA+ 4 Barcelona 572m -1 AAA 5 Chelsea 418m 5 AA 6 Arsenal 410m 6 AA+ 7 Liverpool 361m -2 AA 8 Man City 332m 10 AA- 9 AC Milan 263m -10 AAA- 10 Borussia Dortmund 260m 15 AA But the division as a whole is only worth two thirds of the Premier League - $1.9billion compared to $3.1bn. English clubs dominate the list, with several appearing in the top 10; as well as United in second, Chelsea are fifth, Arsenal sixth, Liverpool seventh and Man City eighth. One of the key factors in United's drop of two per cent value was their early Champions League exit - turfed out by Madrid at the last-16 stage. The figures are calculated using revenue figures, squad values, UEFA co-efficient and more - see below for a fuller explanation. Barcelona, thrashed an embarrassing 7-0 on aggregate by Bayern, are ranked fourth in the list - where they were last time - but their brand value actually depreciated by 1 per cent. Above them - unlike in La Liga - are bitter rivals Real Madrid, in third, and they actually recorded a 4 per cent growth. Tottenham came in 12th, but after that a host of sides from Germany and Italy crop up before we reach our next English entry, in 29th, West Ham. Newcastle follow in 30th - a 10-place drop from last term - with Aston Villa, Everton and Fulham close behind. Astonishingly, Stoke City come an impressive 41st in the world. Brand Finance’s head of sports valuation, Dave Chattaway said: 'Bayern Munich is still very much a story of domestic dominance, however its continued presence in the Champions league has provided the club with access to a global audience. 'The challenge now for all Bundesliga clubs and the league itself, is to see if they can export their domestic brand strength into global opportunities.' Their CEO, David Haigh, added: 'The commercial transformation of the English game, which has created hugely successful global brands, had been seen as the model to emulate. However the escalation of player wages, poor financial management and alienation of grass roots fans has left many people jaded. 'In contrast the cheap tickets, high attendances, democratic ownership structure and financial prudence of the Bundesliga now looks like an attractive alternative, particularly now it is delivering world-beating, fluid football rather than the more workmanlike style German teams had been known for. 'Just as British politicians and business journalists have long been calling for our economy to emulate the German Mittelstand, now sports commentators are wondering whether we can learn from the Bundesliga.' Adidas and Nike dominate the kits of the top 15, the former providing 18 deals with the latter on 14. But emerging brands Warrior and Under Armour pose threats to these manufacturers in the future. THE FULL 50 BrandFinance's methodology Brands are included based on their historic origins rather than their current domicile. We calculate Brand Value using the Royalty Relief approach. Brand value is essentially the cost that a third party would have to pay to license the use of a brand. Brand strength analysis is used to determine the royalty rate. Brand strength analysis benchmarks the strength, risk and future potential of a brand relative to its competitors.  This takes into account financial metrics such as revenue mix, revenue growth, football specific marketing metrics - including number of domestic/global honours, squad value, club heritage, UEFA coefficient ranking and average attendance and stadia utilisation amongst others. Brands are then awarded a brand rating, a letter grade, similar to a credit rating from AAA+ to D. Having been determined based on the brand strength, the royalty rate is then applied to revenue figures to determine the brand value. This means that it may be possible for a fairly weak brand with large revenues to still have a significant brand value while an extremely strong brand, because it caters to a niche market, does not.